EDUCATION :

  • You are graduated (B.T.S, D.U.T),
  • You are motivated,
  • dynamic and available,
  • You are decision-oriented with good communication skills,
  • You are proactive and self-organized, You are fluent both in French and English

BUT ALSO:

  • Event organization assistant
  • Event adviser, stimulation
  • Public relations assistant
  • Sales representatives for event contractors
  • Special events manager
  • Events and exhibition Commissioner

MANAGEMENT & ORGANIZATION OF THE EVENT COURSE ARE: :

1. OBJECTIVES :
Gain skills in event management.
Gain a professional experience and increase your business network.
Gain Project Management skills specialized in event management .
2. DURATION AND ORGANIZATION :
420 hours of lectures distributed in 11 units
3. APPLICANTS’S REQUIREMENTS
: B-tech or HND at least
4. COURSE PROGRAM:
EVENT BUSINESS KNOWLEDGE (76h)
  • Event business integration and network penetration
    (Fairs, shows, exhibitions, congresses)

  • Overall perspective of an event

SAFETY, INFORMATION, RISKS AND HUMAN FACTOR (42h)
  • Employees’ safety : safety management and coordination
  • Public safety rules: Fire, Panic, etc.
  • Liabilities and event managers’ action scope (You will meet a lawyer and an emergency doctor)
  • Information, risks and human factor


SALES-ORIENTED TECHNIQUES (50h)
  • Use of telemarketing in exhibition prospection
  • Face to face negotiation with their prospective exhibitor
  • Advising exhibitors to optimize their ROI (Return on Investment)
  • Building your sales strategy for Shows and Exhibits
  • Sales negotiation : how to sell your event Sales negotiation : salesman’s techniques
  • Tools and specificities in event-selling

TECHNICAL AND LOGISTICAL ORGANIZATION (33h)
  • Creating and managing an event planning
  • Creating and managing an exhibitor’s case
  • Creating and enriching your event database
  • Building, opening to the public, and dismantling operational perspective
  • Eco responsabilité: developpement durable
MARKETING AND COMMUNICATION (60h)
  • Site marketing and communication
  • Steps in the event creation
  • Event-oriented marketing
  • Event communication : tools, budget, planning Satisfaction survey : visitors, exhibitors, congressment Event-repositioning


FINANCE MANAGEMENT (30h)
  • Overall event budget and purchasing strategy for services
  • Enterprise policy and performances in management
  • Credit controller (event oriented)

MANAGEMENT OF CULTURAL-ORIENTED PROJECTS (21h)
  • Design (briefing, brain storming, reformulation)
  • Production (pricing, sales talk, deadlines, PERT network, etc.)
  • Integration (logistics, roadmaps, etc.)
  • Employee status and management (permanent, temporary or voluntary workers, independent contractor, freelancers...)
  • “Jazz à Vienne” annual event – tutorial (management of different teams from 7 to 150 people, employee status and management, expectations, etc.)

MANAGEMENT (12h)
  • Making and managing a temporary workers’ team during exhibitions

ENGLISH (60h)
  • Test Of English for International Communication (TOEIC



The following modules will be handled in English starting September 2010: SALES-ORIENTED TECHNIQUES and MANAGEMENT.